In a digital-first world, our leaders inspire us to be second to none.

Stan Valencis, President Primacy

Stan Valencis

CEO, Digital United

About 25 years ago, Stan was in his garage programming accounting software with his yellow lab Tuco. An early adopter of digital primacy, Stan shifted his company’s focus, scale and capabilities. Today, he has built a network of agencies that offer 360-degree digital capabilities. While each agency offers distinct capabilities, the caliber of talent, service and work consistently delivers outsized returns for our client’s digital investments. From Fortune 100s to the Ivy League universities, our nearly 10 out of 10 client retention level reflects our commitment and success.

Rob Faber

Chief Financial Officer, Digital United

Rob joined Digital United with more than 20 years of experience in financial and information management, capital markets, board level governance, project management and regulatory oversight. His experience is diverse, covering a range of industries, including Brooklands, Inc., Wellvii Inc., Comstock Mining, Inc., and Waste Management, Inc.   

Rob Faber, CFO
Photo of Meaghan Shanley, SVP, Experience

Meg Shanley

Chief Operating Officer and SVP, Experience, Primacy

Meg's expertise in user experience, information architecture and content strategy has guided the development of countless effective and meaningful experiences for our clients. She helps teams craft content-rich digital strategies and develop actionable customer experiences to ensure users' interests and clients' business goals and brand are at the forefront. 

 

Alicia Arnold

SVP Strategic Services, Primacy

Alicia is a digital strategy leader with 20+ years of experience helping brands navigate complexity and drive impact. She turns challenges into actionable strategies that deliver results. Known for her sharp instincts, collaborative approach, and focus on outcomes, her leadership has powered two Cannes Lions-winning teams. Alicia has shaped digital strategy for clients across the globe at Forrester, Hill Holliday, and Isobar. She holds an MBA from Bentley and a Master’s in Creativity, Innovation, and Change Leadership from SUNY Buffalo. Alicia believes the best strategies don’t just solve problems, they unlock potential.

Alicia Arnold, SVP Strategic Services New
Photo of Charlie DeLong, SVP, Technology

Charlie DeLong

SVP, Technology, Primacy

By focusing on the usefulness of technology instead of the technology itself, Charlie implements user friendly solutions that are transformative for organizations. Collaborating with our teams and clients to align technology with business outcomes, Charlie has an impressive track record of producing tangible and measurable results across a wide range of industries and initiatives.

Kieran McCabe

SVP, Creative, Primacy

With 20 years of experience in creative direction, interactive design and art direction—Kieran guides all of Primacy’s Creative teams as we develop and evolve brands, marketing campaigns, breakthrough digital experiences, and more. He has also led the work on a number of successful, award-winning projects—including multiple Webby and Anthem Awards.  

Photo of Kieran McCabe, SVP, Creative
Rosie Walker, President of Mediate.ly

Rosie Walker

President, Mediate.ly

With over 20 years of experience developing marketing strategies, Rosie has a unique talent for matching data-driven insights with strategic personas and leading-edge media buying practices. With a relentless focus on innovation, Rosie has built Mediate.ly into a demand-gen paid media powerhouse.

Thomas Martin

SVP, Product Management, ZenSource

As SVP of Product Management at ZenSource, Thomas leads product strategy and plays a key role in shaping the company’s overall direction and execution. With 15+ years of experience across product leadership, fintech, SaaS, and enterprise platforms, he focuses on aligning product innovation with customer outcomes and business growth. Thomas partners closely with engineering, architecture, cloud, and client success teams to deliver scalable, secure, and high-performing solutions for complex and regulated environments.