Hartford, CT (November 13, 2024) — Primacy, a nationally recognized top-tier digital agency, is proud to announce that Meaghan (Meg) Shanley, formerly the Senior Vice President of Experience and Content, has been promoted to Chief Operating Officer (COO). Meg’s nearly two decades of expertise in user experience, content strategy, and digital innovation, coupled with her leadership and impact at Primacy, make her uniquely qualified to assume this critical role. In addition, Meg’s agency experience spanning account management, project management, and strategy has honed her ability to align people and processes to create exceptional brand experiences.
As COO, Meg will oversee operations across all teams, ensuring that Primacy’s culture of innovation and client success continues to thrive. Her promotion signals the company’s commitment to nurturing leadership from within and staying at the forefront of digital transformation.
"Throughout her time at Primacy, Meg has been a steadfast and vibrant force, inspiring her team to strive for excellence," said Allison Minutillo, CMO at Primacy. "Her leadership goes beyond managing projects—it’s about empowering her team to reach their full potential and fostering an environment where collaboration and innovation thrive. Meg’s passion and meticulous attention to detail have elevated both our work and our culture, making her an essential part of our success."
Since joining Primacy 14 years ago, Meg has played a pivotal role in developing content-rich strategies and leading transformative projects for marquee clients, including University of Chicago Medicine, Yale Law School, Cornell CALS, and Dana-Farber Cancer Institute. Under her guidance, Primacy’s Experience team has flourished, expanding the agency’s capabilities and helping generate over $30 million in new business.
“Meg’s journey through the ranks—from project management to UX and content strategy—gives her a unique understanding of our agency's flow and operations," said Stan Valencis, CEO of Primacy. "Her demonstrated leadership and strategic vision for empowering teams have earned my full confidence, and I’m certain she’ll drive sustainable growth while keeping us laser-focused on impactful client outcomes.”
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About Primacy:
Primacy is a nationally recognized top agency that accelerates growth by building exceptional brand experiences. Our team is comprised of best-in-class, tenured experts spanning intelligence, branding, experience, technology, and marketing, with over 200 industry awards. Primacy works with purpose-driven leaders who have the power to redefine the future in our 4 core industries—education, financial services, health, and manufacturing. By building experiences that solve some of today's most important challenges, we elevate the human experience. Primacy is based out of Connecticut, Florida, and Massachusetts. Primacy, along with sister agencies Mediate.ly and ZenSource, make up Digital United, a next-generation holding company offering 360 degrees of capabilities aimed at maximizing return on digital investments. To learn more about how we deliver outsized results, visit primacy.com and follow us on Instagram and LinkedIn.