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Why Contextual Keywords are Essential in Healthcare Marketing
Swaay.Health Callis Sims, Senior Marketing Manager at Mediate.ly, breaks down why this privacy-friendly, high-intent strategy belongs in your media plan.
Sprint to Success: Lessons from Targeting a Niche Audience at the Chicago Marathon
eHealthcare Strategy & Trends How a small budget made a big impact with UChicago Medicine’s programmatic digital out-of-home campaign.
The Future of Health Care Won’t Wait for Stagnant Leadership
Strategic Health Care Marketing In her latest article for Strategic Healthcare Marketing, our CMO, Allison Minutillo, discusses how innovative leadership drives digital transformation and strengthens organizational culture.
Safety Dance: Healthcare Marketers Are Singing A Different Tune Post-HHS Ruling
HIT Consultant In our recent article on HIT Consultant, Dan Campagna and Krista Cataldo explain this ruling and how to implement robust, privacy-aware data collection strategies that comply with new regulations.
AI Take the Wheel: Navigating Liability Concerns for AI in Healthcare Marketing
Swaay.Health As AI reshapes healthcare marketing, the issue of liability becomes more crucial. Who should be responsible when AI makes a mistake?
Navigating the Minefield of Academic Medical Center Digital Transformations
eHealthcare Strategy & Trends In CMO Allison Minutillo's latest article, she breaks down the intricate dance between academia and healthcare in the digital transformation of Academic Medical Centers.