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Marketing at Two Altitudes: Balancing Short-Term Promotion and Long-Term Branding in Health Care Marketing
Strategic Health Care Marketing In our latest article, we discuss the concept of marketing at two altitudes, allowing clients to simultaneously invest in brand-level marketing and granular, service-based marketing.
Primacy Celebrates Winning 2 Awards at the 39th Annual Educational Advertising Awards
Primacy Our team's expertise in the education industry was on full display as we secured a Gold Electronic Advertising Award and a Bronze Website Award.
Boutique Vs. Behemoth: Choosing The Right Media Buying Partner
Forbes President Rosie Walker unpacks the important decision-making process between partnering with large, established media buying companies and smaller, boutique agencies.
Embrace the Madness: How All Institutions Can Capitalize on March Madness
Inside Higher Ed VP of Education, Aaron Blau, shares his thoughts on how all institutions, regardless of size or basketball competitiveness, can capitalize on the thrill of March Madness.
The Hidden Costs of Proprietary Platforms for Your CMS & DXP’s
MarTech Series President Jon Stewart breaks down the hidden costs associated with proprietary platforms in his latest article for MarTech Series.
Connecticut Children’s New Website Mirrors Its Reality
eHealthcare Strategy & Trends VP of Health, Matt Cyr, provides insight on our recent website redesign for CT Children's.