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When AI Summarizes Health Data, Small Errors Become Big Risks
MarTech.org In her latest piece for MarTech, our SVP of Strategic Services Alicia Arnold breaks down how AI-powered search can distort medical facts and erode health literacy.
Why Contextual Keywords are Essential in Healthcare Marketing
Swaay.Health Callis Sims, Senior Marketing Manager at Mediate.ly, breaks down why this privacy-friendly, high-intent strategy belongs in your media plan.
Can Higher Ed Re-engage Stop-out Students and Help Them Graduate?
Volt Education Allison Minutillo, CMO, shares actionable strategies for financial services and education leaders to re-engage stop-out students and help them complete their degrees.
New Year, New Beginnings: Reset Your MarTech Stack And Operate More Efficiently
Forbes Technology Council Dive into practical solutions for reducing redundancies and building a leaner, more effective tech stack.
Primacy Announces Promotion of Meaghan Shanley to Chief Operating Officer
Primacy Hartford, CT (November 13, 2024) — Primacy , a nationally recognized top-tier digital agency , is proud to announce that Meaghan (Meg) Shanley, formerly the Senior Vice President of Experience and...
Sprint to Success: Lessons from Targeting a Niche Audience at the Chicago Marathon
eHealthcare Strategy & Trends How a small budget made a big impact with UChicago Medicine’s programmatic digital out-of-home campaign.